Hi, guys this year CFHTT we are honoured to collaborate again with Ella from Endchoreo. Ella

is one of the sponsors of The diary of a university Cheerleader competition. 

Ella choreographed the dance routine for the winner of the diary of a University cheerleader

The Bedfordshire Bulls.

It was an honour to have Ella be a part of the university project. 

Who is Ella Dolcey?

Ella, has a passion for all things cheer and dance and has 15+ years of

experience within this industry. Ella has progressed from an athlete, to a coach of both Allstar and University cheerleading and now is the Gym owner and Head Coach of Crystal Elite.

Ella is also a decorated Cheerleading and Dance judge for multiple UK EPs and is owner of the Cheer Consultancy brand ENDchoreo.

Wow, that’s quite a cv 

CFHTT wanted to know the women behind Crystal Elite and ENDchoreo and to better understand what has made her a fundamental part of the UK cheer community.

 How did you start cheerleading? 

I began dance at the age of 4 and gymnastics at the age of 10. In my first week of Secondary school, I saw a bulletin board advertising cheerleading and given my previous sporting experience and that one of my favourite films was ‘Bring it on,’ I decided to attend the tryouts.

From there, I made the team and participated in weekly 90 minute classes. At this time cheerleading did not have the current numbered level system, but rankings such as Novice were utilised. We competed at the intermediate level (mixing skills from level 2-3) and when we hit stunts such as extended libs we were pumped!

After two seasons, this school team progressed into an Allstar programme, with other affiliated schools and additional athletes being introduced and I trained on various teams within this programme, on a weekly to monthly basis, in various locations, within London and the South East. A highlight from earliest days of cheerleading was being able to compete in America.

Post America, this programme closed down and given that I now had fallen in love with the sport, I joined Crystals Elite and after being an athlete for a season, I was asked to be a coach for the mini teams.

From here, I left for Loughborough University and was on the All girl Level 4 team in my first year, then an athlete and coach of this same team and their other competitive teams, in my second through to fourth year.  

Throughout university, I kept in touch with Crystals Elite Coaches and after gaining my Masters Degree, they asked if I would be returning to London and if I wanted to coach.

I of course said yes and from there progressed into my role as the Gym Owner and Head Coach.

How did ENDchoreo start?

There are multiple different aspects of our Sport which can be hard to navigate and some of these include, choreographing sections of a routine and understanding the scoresheet.

Prior to ENDchoreo, I was helping some of my industry friends in an unofficial capacity on these elements. But with more time made available within the pandemic, I decided to officially launch. I am often asked how did I come up with the name and simply END is an Acronym for my full name.

What Services does ENDchoreo provide?

I provide a variety of services depending on what the Coach, team, or programme needs. These could be virtual elements, such as routine reviews or Coaches’ Consults. Or these could be in person ENDchoreo Camps.

Within an ENDchoreo camp, I may upgrade a routine that a coach has already choreographed or create and teach an entire routine from start to finish.

Within these both, I will examine what can the team already do well and then I will create elements that can help the team to better hit the scoresheet, such as advancing the degree of difficulty on building and tumbles, or adding in unique transitional elements and choreography.

Then, I run skills camps across both Cheer and Dance, whether it’s on Elite stunts within a certain level, tumble skills such as whips and layouts, or dance styles such as pom or associated technical elements, such as Leaps and turns. 

Overall, through ENDchoreo I really try and understand what the client is looking to achieve when they get into contact with me. I draw upon on my time spent as an athlete, coach and judge, take into consideration the ever present changes within our industry and from there create something that will enable the recipient to have learnt something new or aided progression.

What your ultimate goal with judging?

I have been fortunate to judge for various UK EPs for multiple seasons and have progressed to both a Head Judge, plus Judging and Scoring manager and the next step is to judge for more international EPs.

What tips would you give to coaches who find scoresheets very confusing?

Scoresheets can prove challenging as there are various changes each season and they may differ between EPs. To combat this, ask for help! There are often affordable courses which discuss elements of the scoresheets, these have been made more accessible recently, as many are now virtual and they can provide great insight.

If people want to contact you, how can they do so?

I can be reached via email endchoreo@gmail.com or on the social media platforms (Facebook and Instagram) via my handle @endchoreo

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